“Vicki has a unique ability to craft effective, engaging, and clear copy for a diverse range of clients”
I’m Vicki. I’m a senior content writer and strategist with 15+ years of experience, a Certified Content Engineer, and an AirOps Champion. I work with small and medium-sized businesses that need clear, credible content — and a trusted partner to help them create it.
Whether you need a website rewrite, a monthly blog, a newsletter, or an AI-assisted content system, I can help.
Content Engineering
New service — AI-assisted content systems for businesses that want better content, not just more of it.
You’re using AI tools. But the output doesn’t sound like you. It’s generic, forgettable, and takes as long to fix as it would have taken to write from scratch.
Content Engineering fixes that. I build the brand guidelines, prompt libraries, workflows, and editorial guardrails your team needs to use AI tools without losing your voice, your standards, or your credibility.
This is the behind-the-scenes work that makes AI-assisted content actually useful.
Learn more about Content Engineering →
Website Copywriting
Your website is your most important piece of content. If it’s not working — if it’s not ranking, not connecting, not converting — everything else suffers.
I start with a thorough audit of your website, your competitors, and your Google and AI search rankings. Then I write new copy for every page: clear, credible, and optimized for search and AI visibility.
Your website will make a great first impression — and show up where your clients are looking.
This service includes an option for ongoing monthly blogging, social media content, and a newsletter.
Let’s talk about your website →
Total Content Solution
You need content. You need a strategy. But you don’t have the time, the team, or the expertise to do it all.
The Total Content Solution is my all-in-one package: a website audit, full website copywriting, monthly blogs, weekly social media posts, a monthly newsletter, and showing up in AI search.
Everything working together, consistently, so you can focus on running your business.
This is for companies that want peace of mind — knowing their content is handled by someone who understands their brand and their goals.
Let’s talk about the Total Content Solution →
Monthly Blogging
Your blog hasn’t been updated in months. You don’t know what to write about, and you don’t have time to write it.
I handle everything: keyword research, a content gap audit, a blog plan, and fully written posts formatted for Google, AI search tools, and your readers.
You get blogs that rank, build authority, and actually help your customers.
Available as 3, 6, 9, or 12-month packages. Includes an option to repurpose posts into social media and newsletter content.
Website and Digital Footprint Audit
Not sure if your website, blog, and social media are working for you? Struggling to get found — in Google or in AI search tools like ChatGPT, Claude, Gemini, and Perplexity?
I review your entire digital presence — website content, layout, social media, blog, and newsletter — and give you a prioritized checklist of what to fix and how.
I look at everything that matters for search and AI visibility: metadata, headings, internal links, content quality, clarity, and how well your pages answer the questions people are actually asking.
Because showing up in Google is no longer enough. Your content also needs to be clear, credible, and structured well enough for AI tools to find, understand, and cite it.
Includes an option to hire me to implement the recommendations.
Monthly Newsletter
Your newsletter should be something people look forward to reading — not something they delete.
I write one newsletter a month, from subject line to call-to-action.
We’ll talk about what’s happening in your business, I’ll stay current on your industry, and I’ll turn it into a newsletter that engages your readers and keeps your brand top of mind.
Let’s talk about your newsletter →
On Call Writing
You need professional writing help, but not on a fixed schedule. You need someone you can call on when something comes up.
Website copy. Blog posts. SEO content. Whitepapers. LinkedIn posts. Thought leadership. Press releases. Reports. Award submissions.
If it has words, I can write it — with a quick turnaround and no heavy hand-holding required.
Let’s talk about On Call Writing →
Social Media Strategy
Social media is hard to do well, and easy to do badly. You need posts that actually build your brand — not just fill a feed.
I start with a social media audit, then write two posts a week focused on brand building, thought leadership, and content distribution. We check in monthly to align on what’s coming up for your business.
Let’s talk about your social media →
“During her tenure I was continually impressed by Vicki’s ability to craft clear, engaging, and effective copy for a diverse range of clients and projects.
Her adaptability and commitment to understanding each client’s unique needs and brand voice were evident in every piece of content she produced.I am confident that Vicki will continue to excel and I highly recommend her to any organization seeking a skilled, adaptable, and dedicated professional who can consistently deliver high-quality work.”
Kevin Hawke, COO and Partner at Know Agency | Read the full LinkedIn recommendation
Let’s talk about your words and how I can help →
Good Words Work is based in Ottawa, Canada and works with B2B and B2C companies across North America.