Good Words Work


You need people to know about your brand and ideas.

You need content.

You need me. I’m Vicki. I write for companies just like yours.

I specialize in creating content for small- and medium-sized companies who do not have content writing and strategy expertise or resources.

I am your writer and strategist. I am your resource.

I am your content expert. I am your storyteller.

Website copy. Blogs and articles. SEO content. Whitepapers. LinkedIn posts. Thought leadership. Email newsletters.

This is what I do. I write what one client calls word magic.

People-to-people content for companies like yours who need to get their story out.



Photo of Vicki Thomas.
Vicki is wearing a purple sweater and a blue scarf. Vicki has blue glasses and brown hair.

I am a storyteller. I help people and companies like yours tell their stories.

I specialize in content for small- and medium-sized companies who lack content writing and strategy expertise or resources.

I believe in the power of words to create action, build connections, and inspire. 

Trust me to make your words matter.

I’m the writing unicorn you need:

  • Specialist in website copywriting and strategy, SEO content, thought leadership, LinkedIn posts, email newsletters, and whitepapers
  • B2B and B2C content strategy and ghostwriting
  • Unique ability to learn about diverse topics
  • SEO and keyword research
  • Deep understanding of Google, SEO, search, and LLMs
  • Technical writing

Leading brands in health and wellness, supplements, technology, retail and construction management, law and legal affairs, and digital marketing trust me with their stories and brand.


How well are you telling your story?

Learn what’s working and what needs improvement.


Do you struggle with social media?

Build brand awareness and thought leadership.


How confident are you in your website?

Make a great first impression.


How are you staying connected with your clients?

Move your newsletter from boring to high-priority.


When was the last time you updated your blog?

Trust me to write helpful content that ranks.


Do you need occasional professional writing help?

Professionally written content when you need it.


Do you need help with your website, blogs, newsletter, social media, and more?


  • Simpler is better
  • Write it like you mean it
  • Don’t expect people to read between the lines
  • Write like a human
  • Good words work
  • Perspective is key
  • Successful content needs distribution
  • Always be listening