Why No One Is Visiting Your Website and Reading Your Content

Learn the 6 fundamentals of content marketing, strategy, and getting noticed

The answer is obvious. People aren’t visiting your website and reading your content because you haven’t told them to.

Tell them. Tell people about your website. Tell people about your content.

The great thing about the Internet is you have this giant and free way to communicate with people. 

It has never been easier to tell your story, make friends, sell stuff, and get your point of view across.

I remember driving down the 417 in Ottawa back in 1996 and seeing corel.ca on the side of the gold Corel office tower. This is a prime example of content marketing. 

Know where your audience is: in their cars, driving or stuck on the 417.
Know what they want: in 1996 people were curious about websites and the Internet.
Tell them what you have for them: a website that makes it easy for them to learn about Corel products.  

Corel played on two key aspects of human nature: curiosity and needing to know. 30 years ago, people were curious about the Internet so having just one URL to type into a browser was a novelty.

It’s not so different now in 2025. 

What’s different is, it’s so much easier to tell people about your website and content.

We know how the Internet works, how people look for information, and what people want.

Here is what you need to do to get people to visit your website and read your content:

Number one: create good content.
Number two: tell people about it.
Number three: know who you care about.
Number four: tell them about it.
Number five: repeat steps 1 – 4.

Tell. Tell. Tell. Tell. It’s that simple (and that difficult).

The 6 Things You Need to Know About Content Marketing, Strategy, and Getting Noticed

I tell every client these six things about content marketing, strategy, and getting noticed:

1. 3 seconds 
2. Your words matter
3. You need to know who your audience is
4. It needs to be easy
5. Know who you are and what you have to offer
6. Tell people about it

Whether I’m meeting with you at No Go Coffeehouse in Osgoode for a free 30-minute content consultation or we’re on a Google Meet call, guaranteed we’re going to talk about these six fundamentals to content marketing, strategy, and getting noticed.

The Internet is not complicated. But for some strange reason, people think there are great secrets and mysteries to getting found, noticed, and clicked. 

Nope. It all comes down to these six things. 

And yes, you can find articles and 100+ page guides that will tell you I’m wrong. Maybe you want to trust them because this content comes from a super well-known website or the person writing the blog has 10,000 connections on LinkedIn.

But let me ask you this–you found my website right? You’re reading my blog right? 

Wait! What about SEO, search intent, keywords, E-E-A-T, and Google? Don’t you talk about this with your clients?
Yes, I do talk about this with my clients. But this comes after the conversations about words, people, and understanding value. Because when you get these fundamentals right, the rest is details that can be worked on. A high converting keyword is useless if you don’t know who your audience is and what you have to offer them…

3 Seconds

This is how long you have to grab someone’s attention. 

In these three seconds you need to build trust, show empathy and understanding, and convince your reader that you are who they need.

Go take a look at your home page. What does it immediately tell you? 

What do the first few sentences on your home page say?

Would these sentences pass the ‘person on the street test’? If you walked up to a person on the street and spoke the first five sentences of your website to them, would they know what you’re talking about?

Here are my first five sentences:

You need people to know about your brands and ideas.
You need content.
You need me. I’m Vicki. I write for companies just like yours.

Now, these five sentences won’t pass the ‘grammar police’ test but they do tell you what I do. 

And I’m confident that they tell just enough to convince you to keep reading or if we’re standing on the street to have a conversation. 

Maximize your 3 seconds. Be clear. Be honest. Keep it short and sweet. Remind people of what they’re looking for. Tell them how you can give it to them.

Your Words Matter

If you’re a regular reader of mine, you have read this before. I keep repeating it and banging on about it, because it’s true and it’s the one thing people consistently overlook.

Your words matter. 

The words you use determine everything. 

This is not hyperbole. Great words can sell sub-par products and services. Great words can convince you to do anything. 

Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.

This is the ad Ernest Shackleton purportedly placed in a newspaper to recruit men for his infamous Endurance expedition.

Read it again. It’s pure gold. This is going to be really hard. Only a few of you are good enough to do it. And even then, it’s unlikely you’ll make it. But if you do, you’ll be world famous for the rest of your life. 

Sign me up. No one wants to miss out on this. 

Words are magic, aren’t they? Write them the right way, and you can turn those three seconds into three hours. 

But when you cut corners, assume people know, neglect that humans have wants and needs, ignore that people need your help, rely on robots, and forget that you’re writing for humans–no one visits your website and reads your content.

Words. They matter. 

You Need To Know Who Your Audience Is

Who needs what you have?

You must be able to answer this question. It’s core to every aspect of your website and your business:

• Your products and services
• Your sales strategy
• Your content marketing 
• Your social media strategy
• Your website design
• Your company mission statement (and elevator pitch)

All of this rests on knowing who needs what you have?

Take 30 minutes and answer this question and then browse your website. 

Do they fit together? Or do you have to read between the lines and squint really hard to find the connection?

It Needs To Be Easy

As soon as it’s hard for you to write that newsletter, post on social media, write a blog post, or describe your products and services—it’s not going to happen.

No one likes a struggle.

This is something Steven Pressfield writes about in The War of Art and Do The Work. He calls this struggle the Resistance.

It’s the intangible thing that stops you from doing what you want. Procrastination. Fear. Uncertainty. Self-Doubt. Imposter Syndrome. Do It Tomorrow. 

There can be no struggle, resistance, challenge with telling people who you are, what you have for them, and why you’re the right choice.

Doing this needs to be easy. If you can’t do it–then you have bigger problems.

• Company mission and purpose?
• Misjudged the products and services?
• Don’t know your audience?
• Self-doubt and imposter syndrome?
• An imaginary problem or need?

When it’s easy to tell people about what you do, why you do it, and who you do it for, the words come naturally to you. 

You can explain yourself simply and easily. You can create confident and helpful content. You’re able to connect with your audience and truly help them.

Know Who You Are and What You Have To Offer

I always ask my clients why they’re doing what they’re doing. I want to understand their “why” so I can get to the “so what” of their company, products/services, and content.

You may be surprised to learn that there are a lot of companies out there that have no idea who they are and what they have to offer. They thought they did. 

But they just can’t get it down on paper. They cannot answer these two questions:

1. Who is your company for? Who are you for?
2. What do you have that makes you different?

Go ahead, take 15 minutes and answer these questions. Now, read your Home, About, and Products/Services pages. Is it obvious who you are for and what makes you different?

Tell People About It

Tell people about what you do. Tell them about it every single day. Use your words. Take advantage of the Internet and all it has to offer.

Tell people who you are, what you do, and how you can help them.

Do it. Your competitors are doing it. People and companies who aren’t even half as smart as you are doing it. So what’s holding you back?

You’re never going to be 100% ready. Nothing is perfect. You don’t need to have 10,000 followers to write your book. You don’t need 1,000 page visits a day to start a podcast. 

You don’t need to be anything but yourself. Tell people about your company, brand, products and services, and why you exist.

Do it wherever your audience is. Don’t be shy. You want to make money right? You want to sell stuff right? 

You believe in what you do right? So tell people about it. 

And yeah, maybe you’ll write a great post for LinkedIn and no one will give it a like or a comment. Oh well. Try again and use a different approach. Learn what is working and isn’t with your audience. Maybe a video works better. Maybe a short post instead of a long one.

Tell them about it. That’s it.

TL;DR Just Tell Me How I Can Get People To Visit My Website and Read My Content

Tell people about your website and content. That’s it. It’s this simple.

There are a lot of awful websites out there with terrible content that get lots of traffic and rank high in Google. Why? Because people know about them. The people behind these websites are doing a great job at marketing.

So stop making excuses and finding reasons not to do this. You will never be ready. It will never be perfect. 

1914 wasn’t the ideal time to get on a boat with one cat and 69 dogs, but 26 men did it. Imagine if they hadn’t.

Here is your 9-step guide to get people to visit your website and read your content:

1. Choose the right words
2. Write words
3. Back yourself
4. Tell people about yourself over and over and over and over again
5. Believe in yourself
6. Tell people about yourself again and again and again and again
7. Trust yourself
8. Let go of perfect
9. Tell people about it

I’m here to talk about your content, your website, and how I can help your clients find and trust you.

Let’s talk about your words and how I can help you.

If you have any questions or want me to review your blogs, website, social posts, or other content, send me an email. I’m always happy to help you out.