Author Archives: Vicki Thomas

How I learned to free my voice and let the words flow and how you can do the same

Voice matters. Voice is shaped by the words you use.

Voice is your unique style and personality. Voice helps people connect with your content.

How you use words determines how people react, respond, and process your content.

Whether you’re writing content for a B2B product page, a blog for your personal website, or a newsletter for your CEO–the voice determines how and if people read the content. 

In this blog you learn how to stop fighting with words and let them flow naturally.

Learn how to free your voice

Six questions to help you create your 2025 content strategy

Once you press publish or send, your content lives on forever.

And this is exactly why you need to think about your 2025 content strategy.

Having a strategy helps keep you on track and accountable to yourself, your colleagues, and your readers. 

Learn how to create your 2025 content strategy with 6 questions

Use my 9-step content formatting checklist before you click publish or send

Appearances matter. The best ideas are ignored when they’re difficult to read.

Whether it’s blog posts, website pages, emails, Slack messages, or social media posts – you need to make it easy for people to read your words.

Remember, you’re writing for people and you want them to pay attention to your words. So make it impossible for them to ignore you. 

Use this 9-step content formatting checklist to make your content look good